International PR for Malta Festival Poznań

date: 11.2012-7.2013 place: Poznan executed

SONORA is responsible for the elaboration and coordination of festival's international PR strategy. Malta Festival Poznań is one of the most important performing arts festival in Central and Eastern Europe. The interdisciplinary programme includes: theatre, performance, music, dance, film and visual arts. Every year, the festival gathers more than 50.000 visitors, invites about 500 artist and shows on average 120 events which take place all over the city of Poznań. The programme is built around the main theme, named the idiom. It presents the achievements of the most interesting international artists and supports new Polish talents. “Malta” cooperates on theatrical productions with different Polish and international  partners which include such renowned festivals as Festival d’Avignon, Wiener Festwochen or KunstenFestivalDesArts.

fot. Peter Boettcher

Romeo Castellucci, the renowned Italian artist working in the field of theatre, performance and visual arts who, this year, is the curator of our festival. Apart from an extensive programme of events in the field of preforming arts, Malta Festival Poznań is famous for its musical offer. This year, the first musical star of the festival is the legendary group KRAFTWERK – one of the few bands who have made a revolutionary change in modern music. At the end of this year’s edition, a supergroup gathering the charismatic frontman of Radiohead, Thom Yorke and one of the best bass players in the world, Flea of Red Hot Chili Peppers, ATOMS FOR PEACE will perform.

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